Exhibition Marketing Tips: 5 Ways to Sell More

Ever set up a stall at an exhibition, poured your heart into the products, and still gone home with most of your stock? 

Priyashi did, selling only 3 sarees at Delhi Haat despite gorgeous designs. At her next show, she changed just 3 things… and sold out on day two. If you’re an Indian exhibition seller wondering why customers walk past your stall, here are 5 proven tactics to grab attention and boost sales, even when your products aren’t wildly different from the competition.

Make Your Signage Crystal Clear

Instead of “Premium ethnic wear for modern women,” say:
 “Handwoven Silk Sarees ₹1,999 | Ready to Wear | UPI Accepted.”
 Customers should know what you sell, the price range, and how to pay — all within 3 seconds.

Add a Personal Touch to Packaging

Slip in a handwritten note: “Hi [Name], thanks for choosing us! Tip: Dry clean only. – Team [Brand]”. It makes customers feel valued and increases the chance they’ll recommend you or buy again.

Use Consistent Colors

Pick two brand colors and use them across your stall, bags, and staff aprons. It builds recognition, buyers spot you from across the hall.

Collect Customer Contacts

Offer a ₹20 discount or a free sachet in exchange for a WhatsApp number. Use a simple QR code or a sign-up sheet. Tell them they’ll get “next-show alerts + launch offers” so it feels beneficial, not spammy.

Follow Up Within 48 Hours

Send a friendly WhatsApp: “Hi [Name], how’s your new saree? We’ll be at [Next Exhibition] on [Date], want a quick drape styling tip?”. Keep it helpful, not pushy.

If you want to sell more at exhibitions without competing on price alone, we’ll help you:

  • Build a stall visitors remember and return to
  • Collect and use customer contacts effectively
  • Turn one-time buyers into repeat buyers.

Frequently Asked Questions

Do I really need to display prices at exhibitions?
Yes. In Indian markets, customers often skip stalls without visible prices, assuming items are too expensive or bargaining will be awkward. Displaying prices makes you approachable, builds trust, and speeds up buying decisions.
Should I offer discounts during exhibitions?
Offer small, strategic discounts instead of deep price cuts. For example, bundle products or give a ₹100-off coupon for orders above ₹1,000. This increases order size without hurting your margins.
How can I make my stall stand out without spending a lot?
Focus on clear signage, consistent colours, and good lighting. Even battery-powered LED strips or bright clip-on lights can make your products pop and draw people in.