Indian small business owner checking laptop with empty online shopping cart, representing poor product sales before applying online sales tips for small business in India.

Why Your Online Sales Are Low (and 3 Fixes That Work)

If customers are browsing your store but not buying, the problem is rarely your product,  it’s how you present it. Most Indian small businesses lose sales online because buyers can’t quickly understand what’s being sold, how much it costs, and if they can trust the seller. Here’s how to fix that in 3 steps.

Write Titles Like Your Customer Speaks

Customers don’t search for “Artisanal cleansing bars.” They search for  or “Turmeric Face Cream" or “Coconut Oil Soap for Dry Skin - 100 grams for ₹450.”
Tip: Use the exact words your customers say when describing your product, that’s how they’ll search for it online.

Show Price, Delivery Time & Shipping Upfront

If buyers have to DM for price or guess delivery time, you’ve already lost them. Every product should clearly show:

  • Exact price
  • Delivery time for their city
  • Shipping fee or “Free Delivery”

 Add Your Location for Instant Credibility

In India, scams have made buyers cautious. Adding “Made in Jaipur” or “Ships from Mumbai” proves you’re real and reachable — and also helps with local search visibility.

 

 

Frequently Asked Questions

Why should I avoid “DM for price” on Instagram?
It creates friction and reduces trust. Many customers will scroll past rather than ask for prices, especially in competitive markets where transparent sellers are just a click away.
How do I choose the right words for my product titles?
Listen to how your customers describe your product. Use those exact words, the same language people would type into Google or Instagram search, to make your listings searchable and relatable.
Does showing my location limit my sales?
No, it actually builds trust. You can still ship nationwide, but location tags like “Made in Jaipur” make you feel real and authentic, which increases conversion rates.